India is the world’s seventh-largest country. Also, it is the second-largest populated country and accounts for nearly 17.7 percent of the world population. Why this much knowledge dissemination here? You must be wondering! Because you can estimate the popularity of home appliances directly proportional to the population of India. Well, people in India have come a long way in terms of consuming commodities, especially that relates to their daily usage and comfort level.
How come you judge a person’s lifestyle? One way is to see the opulence and another way is to see if the basic home appliances and electronic gadgets are aptly occupying their respective homes. Although a remarkable section of people falls in and beyond the poverty line, the demand for basic appliances such as refrigerators, television sets, and washing machines are mandatory possessions in their houses, too. Besides, there are many government schemes in some states where free television, free laptop, are provided to residents in the low-income group. Hence, the demand-supply of these gadgets is something that is always in a consistent flow.
So, what are the top 5 home appliances leading the Indian market?
Home appliances and electronic gadgets are one of the largest growing industries in the Indian market. Lets’ see how they are positioned in Indian homes that eventually drive the Indian market-Indians are normally very fond of foods. Whether they are from Rajasthan or Gujarat, Delhi or Bengal, they love to experiment with spices, herbs, and unique masalas and they want varieties in their three-course meals, daily. The question is, how do they preserve food? How do they store masalas safe and fresh for months? The idea is, they have to seal the packets, in an air-tight jar but need to be safely confined within the doors of a refrigerator. Furthermore, refrigerators constitute an integral part of the Indian kitchen and they keep food ingredients like fruits, vegetables, cooked food fresh for a stipulated time. So, one just cannot live without refrigerators at home for the obvious reasons.
Refrigerators, therefore, form a pious position in the Indian homes which in turn contributes to the so-called segmentation of the Indian Market!
There are plenty of good brands of refrigerators in the Indian Market. Some leading brands of refrigerators are LG, Samsung, Whirlpool, Godrej, INTEX, etc. These brands have connected so well with the Indian audience that the home appliances have soared their position in the Indian Market.
- Washing Machines
Washing machines form another major home appliance in the Indian Market as washing clothes is one of the prominent daily chores in every household. That’s how people easily relate to this product as it has a massive usage penetrating the Indian market. Even washing machines have their share of preferences in terms of fully automatic and semi-automatic types. While the semi-automatic type of washing machines still holds a greater percentage in the market, people are recognizing the full automation -utility as well. The compatibility of a machine with the Indian homes makes the semi-automatic type more popular and usable.
Again, the brand names and models have their specific takers constituting sub-segments in the market. For instance, the LG brand has been a popular one so far, but other brands like Bosch, Haier, Whirlpool, Godrej, Samsung, INTEX are also getting sold reaching Indian homes. IFB brand has an exclusive presence under the fully automatic segment while a brand like Videocon has disappeared totally. The e-commerce mode of shopping sees the popularity of all types of washing machines including the top-loading and air dry machines.
Who can deny the magnetic appeal of a television set? It is one of the most admired and most wanted home electronics across the country. For people of all age groups, geographic boundaries, economic zones, television is a mandatory possession in all households. LED television sets have gained momentum as a favorite electronic gadget or home appliance in the Indian market.
Brands such as LG, SONY, INTEX, are some popular consumer electronics because of their advanced display technology features and internet compatibility. This has made a sure-shot inroad to the favorite home appliance and electronic gadget category in the Indian Market.
Indian households see washing utensils as a major routine activity on daily basis. Middle-class Indians have the habit of washing utensils using hands but of-late, the dishwasher has become a favorite amongst certain sections mostly comprising women. It is the seamless experience, the convenient usability that makes the dishwasher an ideal home appliance. It saves water as well as protects hands and stress-level.
Some leading brands are Voltas, LG, IFB, Siemens, and so on.
- Split AC
Can you imagine the heat-waves that engulf North India during summer? Can you imagine yourself confined inside your room in Ahmedabad during summer at 46-degree temperature? That is how the Indian Market behaves, too. Split-AC is the mandatory requirement for you and for all those people who cannot tolerate the heat waves and soaring temperatures of summer.
Some popular brands of Split AC are Godrej, Intex, LG. These brands are finding greater positioning in the Indian market because of the use case of split AC and online purchasing makes it a convenient product to buy.
With the onset of COVID-19, the economy around the world is suffering from major slowdown and business-loss. However, e-commerce has gained momentum because being confined at home, people are finding solace in purchasing electronic goods and home appliances for comfort and convenience. Delhi or Gujrat, Shimla or Ahmedabad, people are just loving the experience of ONLINE SHOPPING. They love splurging in electronic gadgets, necessity or not, the lockdown has given them the opportunity to buy new products and feel emotionally satisfied. That’s why LED television, refrigerators, dishwashers, Split-AC, and washing machines are becoming the top 5 home appliances and electronic gadgets in the Indian market.
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